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“We consider this part of the future of social commerce in beauty, and we’re proud that ELC and MAC continue to be first movers in the space. “The convergence of social media and commerce is a disruptive trend that will continue to evolve,” said Popatia. Popatia argues that AR is a complete reframing of ‘surprise and delight’ marketing that now adds instant gratification. “Online shopping has been laser-focused on creating a smooth transaction, but shopping is much more than just the purchase it’s about the whole experience,” said Arguelles. There are more than 10 alternatives to Snap Camera for a variety of platforms, including Windows, Mac, BSD, iPad and Linux. “The rise of e-commerce has led to incredible growth in choice and convenience, but so far, it hasn’t entirely solved shopper confidence in style, size, and fit.” “AR not only improves the customer journey but helps solve critical business issues like costly returns and declining loyalty,” said Arguelles. Dy 30OUC 25 tunes Leeuwenhoek oeveJooed mcroscoces mac could magnify over. Better e-commerce experiencesĪrguelles believes AR can help create a better e-commerce experience - one that’s personal, easy to share with real friends, and is interactive. Pupils may think that a large lens has a greater magnification than the tiny. "This lets beauty lovers play and experiment with new makeup looks - without having to apply physical products," adds Arguelles. One of the first cat face Lenses on Snapchat is one created by Digi Zone. "As the camera becomes the main interface for how people capture, communicate, search, and shop - brands investing in AR experiences today will be prepared for the changes in consumer behavior already upon us and those still evolving."Īrguelles adds by integrating brands' product catalogs with Snapchat, brands like MAC can build AR beauty lenses from AR shopping templates and publish them to Snapchat. "We believe it is the most powerful, future-proof way for brands to engage with shoppers," said Arguelles. "AR try-on can be used as a utility to power product consideration and purchase, so millions of people can 'try-on' and consider specific products they might like - without having to go into a store."Īrguelles says that shopping on Snapchat starts with the camera. "Augmented reality lets you try on digital versions of real-life products to see what they look like in a virtual environment," said Arguelles.
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"Instead, Snapchatters can see products on themselves, determine if it's the right style and fit, ask their friends for advice, and tap to purchase, all within Snapchat," said Arguelles. How to use Snap Camera Watch this quick tutorial and learn how to introduce. Snap It’s all about the shopper, not the modelĬarolina Arguelles, Global Product Marketing, Augmented Reality at Snap, says their goal is to make shopping about the shopper, rather than the items and how they look on models. The new shoppable AR technology lets Snapchatters buy what they tried on directly in the app. different lip and eye products from MAC Cosmetics. In the Snapchat app, users can pick four different shoppable AR lenses and virtually try on 20.
